Abhivyakti Media for Development (AMD)

Abhivyakti Media for Development (AMD) is a Nasik based ‘Media Support Organization’ registered as an NGO in 1987. The organization works with development groups at grassroots level and is determined to enhance their effectiveness as community workers by: focusing on their role as communicators and exploring possible uses of media to develop community learning. Abhivyakti means ‘expression’ and is committed to unleash the potential of individuals and organizations by using creative and critical media expressions in the process of social transformation. Abhivyakti’s venture in this field was novel and was well accepted by other NGOs and the society.

Some of their programs are mentioned below:

• Alternative Media: This a unique model framed with an aim to promote an alternate media that is sensitive to the actual needs of the people. Alternative Media also serves as a platform for people to fulfil their basic political, social, economic, and cultural goals by participating in creating the type of society they desire to live in.
• Capacity Building Workshops: These are conducted with an objective to polish articulation skills, better express feelings, emote differently in different situations and enhance communication skills for individuals involved in community development. These workshops are conducted on requests from NGOs and other for profit organizations as well to enhance the softer skills of their staff.
• Media Education Programmes: This was initiated with the sole motive to spread awareness among children and equip them with the right skills to express themselves through an alternative media platform.
• Community Radio: They have also initiated community radio programmes recently which allows people to express their views and opinions without any fear. The organization is confident that a great deal of avenues of learning will open up through this Community Radio.

Abhivyakti’s areas of work include media productions, publications, training and media education in schools, media dissemination and networking in order to address social issues and promote community development. It has developed a series of publications to promote people-centred knowledge through booklets, journals, newsletters, and posters. All projects implemented by the organization focuses on the youth, women, nutrition and environment.