Uh nasher i was seeing that you were
 quite in agreement with the points that
 both pius and praveen made especially
 with respect to having a doing csr in a
 more organized way can you tell me how
 can we get corporates to be more serious
 about their csr i mean a common routine
 that i hear from corporates is that uh
 end of the day now their weights yes are
 something like a compulsory charity tax
 and uh this is literally quote unquote
 from some companies uh that i mean uh
 you know it`s far more easier
 some additional two but health education
 and i`ll give it but i mean you`re
 making me do impacting video monitoring
 and evaluating or making my um making me
 go through all this rigmarole i mean
 it`s easier for me if i give you two as
 my charity decks and be done with it
 and certainly
 smes small industries are literally
 saying i mean the easiest way perhaps
 for me is to give it to pm cares or
 prime minister`s national relief fund
 and that`s it after that if i give it 4
 or 50 lakhs nobody is going to get you
 to impact assessment did you do
 monitoring and evaluation i gave it and
 my c compliance is over
 and this is also a reality so how do we
 make csr
 interesting enough for me first of all
 please understand that india is probably
 among just one or two countries that has
 mandated csr even in the us and uk it is
 not mandated and yet companies do it and
 make it an important component of their
 business
 why because they see an enlightened
 interest in doing css there is no one
 who is monitoring them no one is telling
 them have you done any
 have you done monitoring and evaluation
 do you have a csr committee have you
 spent two percent none of that and look
 at the csr in those mncs all over the
 world and you will find that csr is
 given that importance because they see
 csr as an investment in the economy it`s
 an investment in the community
 companies do realize that you cannot
 have islands of prosperity in a sea of
 poverty it`s as simple you got to do in
 companies you cannot say that people
 will buy my products if the people are
 poor you`ve got to ensure that the
 people rise above a certain economic
 level you cannot say that in an
 uneducated community my business will
 thrive you need on that hr you need to
 develop skills you need to invest in
 education so that you get that right hr
 so csr is an investment in the community
 csr is an investment in the economy and
 this is where we have failed to promote
 csi we have reduced unfortunately csr
 if you meet the stuff done over network
 profit calculate two percent
 as per schedule seven these are the
 things you can do make sure there`s a
 csr committee make sure it`s support
 driven process have you monitored it
 have you evaded it have you done an
 impact study
 talk of impact i mean you want that
 after three years
 you want that impact to be now do you
 think impact can be measured after three
 years or at least minimum one year of
 completion impact sometimes cannot be
 seen for the next 50 years
 yes you will want you can evaluate you
 can see outcome
 you can use a theory of change but
 impact is a term
 and you make that mandatory if you are
 spending more than 10 crores in a year
 then impact assessment is necessary for
 you
 you cannot spend more than five percent
 or 50 lakhs whichever is less on impact
 assessment
 how is this going to how is this
 directly who who arrived at these
 figures and how
 and sorry i get a little carried away
 with these kind of issues but
 i`m just expressing right right now so i
 think the bit that you mentioned about
 impact and quantifying impact rather was
 quite happily summarized by mr einstein
 when he said that not everything that
 counts can be counted and not everything
 that counted can not everything that can
 be counted actually counts
 let me add to this the doing of indian
 industry jrd tada at one of the rotary
 functions he was asked long before he
 died that how would you like to see
 india
 and people thought he`d say i would like
 to see india as a superpower as a super
 economic and he says i would like india
 to be a happy
 do not forget which of this done of
 indian industry i want india to be a
 happy country can you
 make penis
 the happiness quotient which bhutan is
 known about that is the essence of csr
 [Music]
 uh nasher i was seeing that you were
 quite in agreement with the points that
 both pius and praveen made especially
 with respect to having a doing csr in a
 more organized way can you tell me how
 can we get corporates to be more serious
 about their csr i mean a common routine
 that i hear from corporates is that uh
 end of the day now their weights yes are
 something like a compulsory charity tax
 and uh this is literally quote unquote
 from some companies uh that i mean uh
 you know it`s far more easier
 some additional two but health education
 and i`ll give it but i mean you`re
 making me do impacting video monitoring
 and evaluating or making my um making me
 go through all this rigmarole i mean
 it`s easier for me if i give you two as
 my charity decks and be done with it
 and certainly
 smes small industries are literally
 saying i mean the easiest way perhaps
 for me is to give it to pm cares or
 prime minister`s national relief fund
 and that`s it after that if i give it 4
 or 50 lakhs nobody is going to get you
 to impact assessment did you do
 monitoring and evaluation i gave it and
 my c compliance is over
 and this is also a reality so how do we
 make csr
 interesting enough for me first of all
 please understand that india is probably
 among just one or two countries that has
 mandated csr even in the us and uk it is
 not mandated and yet companies do it and
 make it an important component of their
 business
 why because they see an enlightened
 interest in doing css there is no one
 who is monitoring them no one is telling
 them have you done any
 have you done monitoring and evaluation
 do you have a csr committee have you
 spent two percent none of that and look
 at the csr in those mncs all over the
 world and you will find that csr is
 given that importance because they see
 csr as an investment in the economy it`s
 an investment in the community
 companies do realize that you cannot
 have islands of prosperity in a sea of
 poverty it`s as simple you got to do in
 companies you cannot say that people
 will buy my products if the people are
 poor you`ve got to ensure that the
 people rise above a certain economic
 level you cannot say that in an
 uneducated community my business will
 thrive you need on that hr you need to
 develop skills you need to invest in
 education so that you get that right hr
 so csr is an investment in the community
 csr is an investment in the economy and
 this is where we have failed to promote
 csi we have reduced unfortunately csr
 if you meet the stuff done over network
 profit calculate two percent
 as per schedule seven these are the
 things you can do make sure there`s a
 csr committee make sure it`s support
 driven process have you monitored it
 have you evaded it have you done an
 impact study
 talk of impact i mean you want that
 after three years
 you want that impact to be now do you
 think impact can be measured after three
 years or at least minimum one year of
 completion impact sometimes cannot be
 seen for the next 50 years
 yes you will want you can evaluate you
 can see outcome
 you can use a theory of change but
 impact is a term
 and you make that mandatory if you are
 spending more than 10 crores in a year
 then impact assessment is necessary for
 you
 you cannot spend more than five percent
 or 50 lakhs whichever is less on impact
 assessment
 how is this going to how is this
 directly who who arrived at these
 figures and how
 and sorry i get a little carried away
 with these kind of issues but
 i`m just expressing right right now so i
 think the bit that you mentioned about
 impact and quantifying impact rather was
 quite happily summarized by mr einstein
 when he said that not everything that
 counts can be counted and not everything
 that counted can not everything that can
 be counted actually counts
 let me add to this the doing of indian
 industry jrd tada at one of the rotary
 functions he was asked long before he
 died that how would you like to see
 india
 and people thought he`d say i would like
 to see india as a superpower as a super
 economic and he says i would like india
 to be a happy
 do not forget which of this done of
 indian industry i want india to be a
 happy country can you
 make penis
 the happiness quotient which bhutan is
 known about that is the essence of csr