HelpYourNGO

HelpYourNGO

The CounterMedia Trust (PARI)

Sector
Comprehensive Empowerment
Sub Sector
-
Tax Deduction
50% u/s 80G of The Income Tax Act, 1961
FCRA

% Spent on Beneficiaries

94%

HelpYourNGO USP: Our Research Team studies the NGO's financials to arrive at ratios, variances and the % spent on beneficiaries. This % is the proportion of direct program expenses to total expenditure for the latest financial year, indicating the total direct spend on beneficiaries.

NGO Details

Year of Establishment : 2011
Registered Address : 27/43 Sagar Sangam, Bandra Reclamation, Bandra West, Mumbai 400050, Maharashtra
Website : https://www.ruralindiaonline.org
Email : zahra@ruralindiaonline.org
Telephone : +91 9821007241
Donor Contact : Ms. Zahra Latif (Community Manager) / 9821007241 / zahra@ruralindiaonline.org
Registered Under : The Indian Trust Act, 1882
Auditor : P.R. Gandhi & Co. LLP
Bankers : HDFC
Trustees/Directors/Managing Committee : Mr. P. Sainath, Founder & Trustee , Ms. Namita Waikar, Trustee , Ms. Soniya Gill, Trustee , Mr. Siddharth Adelkar, Trustee , Mr. Biraj Patnaik, Trsutee , Ms. Shalini Singh, Trustee

Programs

PARI is both a living journal and an archive. It generates and hosts reporting on the countryside that is current and contemporary, while also creating a database of already published stories, reports, videos and audios from various sources. PARI is a multi-lingual platform that has content in up to ten Indian languages, including English, which is translated and reviewed by volunteers. PARI, as an online photojournalism interface, showcases the occupational, linguistic and anthropological diversity in India. All of PARI’s own content comes under the Creative Commons. Public access to PARI is free and the site is run by The CounterMedia Trust. Anyone can contribute to PARI through writing, shooting and recording videos on the everyday lives of everyday people.

Much of what makes the countryside unique could be gone in 20-30 years. We are losing worlds and voices within rural India of which future generations will know little or nothing. There is one place future generations the world over, including Indians, will visit more and more: the Internet. PARI aims to use the internet as a medium to build – as a public resource – a living, breathing journal and an archive aimed at recording people’s lives. Many worlds, one website. More voices and distinct languages than have ever met on one site.

PARI is trying to create subtitling in multiple Indian languages for each documentary they generate. The site's AudioZone will, over time, hold thousands of clips – conversations, songs, poetry – in every Indian language that they can record. PARI aims to help create informative and lively resources for students, teachers, schools, colleges and universities. As broadband access grows, it should mean lower costs for many students, as PARI is a free-access-to-public site. PARI is also building a Resources section, where they aim to put up reports related to rural India from organizations such as the Planning Commission (now NITI Aayog), the United Nations, etc.

Key Donors

  • TNQ Books and journals
  • Harish and Bina Shah Foundation
  • Nutanix
  • Network of Women in Media, India (NWMI)

Awards & Recognition

  • The Lorenzo Natali Media prize by European Commission - 2018
  • 15 PARI films shortlisted for screening at the South Asian Short Film Festival, Kolkota - 2018
  • C-Shell journalism prize - 2017
  • Praful Bidwai Memorial Prize - 2017
  • The Basavashree Award - 2017

HelpYourNGO Support

₹ 5,000

Donation Options

  • Rs2,500 for faces; Rs3,000 for story; Rs5,000 for multimedia story

Financials

Income & Expenditure Statement
FY 2015 (₹) FY 2016 (₹) FY 2017 (₹)
Income
Government Sources - - -
Foreign Sources - - -
Institutional Sources - - -
General Donations 1,212,340 1,044,691 5,722,705
Sales/Fees - - -
Interest/Dividend 21,558 35,052 83,860
Other Income - 67 -
Total Income (A) 1,233,898 1,079,810 5,806,565
Expenditure
Direct Program Activities 833,856 733,600 1,040,000
Program Staff Cost - - 2,434,323
Travel Expenses - - -
Direct Program Expenses 833,856 733,600 3,474,323
Fund Raising Expenses - - -
General Staff Cost - - -
Overhead Expenses 315,332 319,156 191,180
Depreciation - - 38,160
Other Expenses/Transfers - - -
Total Expenditure (B) 1,149,188 1,052,756 3,703,663
 
Surplus / Deficit (A-B) 84,710 27,054 2,102,902
Balance Sheet
FY 2015 (₹) FY 2016 (₹) FY 2017 (₹)
Assets
Fixed Assets - - 49,540
Current Assets 80,000 10,000 23,250
Cash And Bank 388,860 1,059,664 3,083,107
Total Current Assets 468,860 1,069,664 3,155,897
Investments - - -
Accumulated Deficits - - -
Total Assets 468,860 1,069,664 3,155,897
Liabilities
Trust Corpus 1,000 501,000 501,000
General Funds 98,035 125,089 2,227,991
Earmarked Funds - - -
Unutilized Grants - - -
Total 99,035 626,089 2,728,991
Loans 199,325 199,325 199,325
Loans (From Members) - - -
Current Liabilities 170,500 244,250 227,581
Other Liabilities - - -
Total Liabilities 468,860 1,069,664 3,155,897

Additional Information

FY 2015 (₹) FY 2016 (₹) FY 2017 (₹)
Beneficiary Details
Direct Beneficiaries (nos.) - - -
Indirect Beneficiaries (nos.) - - -
Average Cost per Direct Beneficiary (₹) - - -
Staff Details
No. of Staff - 4 5
Number of Consultants - 6 7
Number Of Volunteers 30 25 25
Total 30 35 37
Highest Paid Full-Time Staff (₹ p.a.) - 960,000 960,000
Lowest Paid Full-Time Staff (₹ p.a.) - 300,000 360,000

Financial Overview:
Income and Expenses

Peer Comparison

NGO Name Sector Sub Sector Location % Spent on Beneficiaries Income (₹) Expense (₹) FY
Goonj.. Comprehensive Empowerment Delhi 96 548,507,358 687,681,414 2024
Gramin Vikas Vigyan Samiti (GRAVIS) Comprehensive Empowerment Rajasthan 96 77,449,511 77,424,900 2013
Caritas India Comprehensive Empowerment Delhi 94 683,288,063 665,667,089 2022
The CounterMedia Trust (PARI) Comprehensive Empowerment Maharashtra 94 5,806,565 3,703,663 2017
S. M. Sehgal Foundation Comprehensive Empowerment Haryana 93 716,447,899 700,011,568 2023
Turnstone Global Comprehensive Empowerment West Bengal 93 33,710,457 35,385,950 2024