Well, the more critical thing is, if there is one thing that puts all of this together and what will determine your success, is just one word. It's called your brand.

All that you and your staff do, every action and every word, goes into building a brand and positioning that brand in the minds of who you wanted positioned into. If your brand is weak, if your brand is invisible, you're not going to be able to enter doors. If your brand is strong, if your brand is powerful, if your brand is visible, you will have a line outside your door.

Mention iPhone 6. Right? In the U.S., it's become a tradition for people to bring, bring your folding chairs in their sleeping bags and sleep for the last previous two days before the launch of a product. Ten years ago, it used to be shoes. Nike Air shoes were the most desired products.

Can you build your brand in such a manner that you've got people sleeping outside your door, waiting for you to open the door?

So, when you walk in the door and say, "I am from the ASPCA and I need funds," the question that the donor is going to ask is, "I've got ten people who visited me last week with stories of dying children, to mentally challenged children, to X, to Y. Who do I give to? How do I decide who to give to from the sheer number of people knocking on my door?"

Unless your brand is positioned in the minds of people in a powerful manner which differentiates you from everybody else, people are going to think about you as just another commodity.