Webinar Videos

How do you create Long Term Value?

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you heard of Johnson & Johnson although moms would have right Johnson & Johnson has built the ability to track in hospitals in clinics and everywhere else the number of pregnant women it captures our information and from the time it acquires our information it starts communicating with these women sense material across about what to do what not to do how to do it what to watch out for and so on and so forth educational stuff sometimes some free samples right when the baby is born what do you think these proud mamas when they go out to buy stuff for their kids which brand would they be most likely to choose why because Johnson & Johnson like many other organizations most multinational very few Indian have recognized that every client if treated with this perception can create phenomenal value let`s try and look at it from a donor perspective so I have donor X any average amount that you would like to say in a year an average donor gives you 50 bucks I am talking about amount of money sorry I was supposed to ask is the temperature okay are you guys freezing or no it`s okay okay pretty odd ask me but I given my motor mounts didn`t falls to ask average donation amount guys by an average donor in your NGOs how much three thousand fifty thousand three thousand ok let`s go with 5000 what is the lifetime value of this door have you ever thought about it let me share with you a potential amount if this is your one if I`m able to retain and grow this client over a 10-year period how much money would i get Oh alright so if it doesn`t increase this amount 50,000 if I am able to crack how to get him to grow with me then maybe a lot 5 lakhs over 10 years right now this is the donor if he has a good experience if he is getting value if it`s a mutually beneficial relationship he is going to talk about it because if you start treating each of your donors as people with the potential to create 50 X what they are doing today it is possible if you get your team`s to focus on creating strategies which will ensure these people stay with you and they grow their contribution