NGO Insights: Vijay Krida Mandal

Dated : 29 Oct 2013
  1. Sector and Positioning:

Vijay Krida Mandal (VKM) established in 1979, is an outcome of the dedicated efforts of Mr. Santosh Kasle and his group of friends. Initially focused on providing a platform for potential sports enthusiasts, the overwhelming response from community led to the setting up of a Balwadi in 1989. More than over 2 decades later, VKM today continues to extend support to the underprivileged by providing services such as Balwadi, subsidized basic computer education, free library, health club, free coaching upto standard X, and typing classes. An English speaking and personality development course designed by Times of India and British Council has recently been offered to the youth.

VKM also runs five HIV-AIDS projects for bar girls and commercial sex workers in collaboration with NACO (National AIDS Control Organisation), Mumbai Districts AIDS Control Society (MDACS) and Family Health International (FHI).

  1. Financial Parameters:
  • VKM’s major source of income is from Corporates (26%), and Non-Government Funding Agencies (NGFA, 50%). The sector average is 5% and 13% respectively
  • The Corporate donations are entirely through IL & FS which funds VKM’s HIV-AIDS project
  • Direct Program expenses account for 87% of total expenditure (sector average: 83%) and overheads account for about 7% (sector average: 10%)
  • Cash/Bank has reduced from Rs1m in FY11 to Rs0.3m in FY12. Donors for the AIDS project follow a policy wherein they provide grants to VKM on the basis of budget submitted by VKM and the amount unspent for the year has to be refunded. VKM routes these refunds directly through Cash and Bank account instead of accounting the same in its Income and Expenditure account
  • Earmarked funds have decreased by about 50% from Rs1.28m in FY11 to Rs0.62m in FY12. This drop is on account of grants received in FY11 for the purpose of utilization in FY12
  • Corpus Fund accounts to 50% in FY12 which is higher compared to the sector average (24%)
  • VKM has shown income growth of 29% in FY12 as against the negative income growth of 42% in FY11



  1. Sustainability Parameters:
  • VKM has low self-sufficiency ratio of 0.2x (ratio measures how much of expenses can be met from own income – individual donations/corpus income/fee income) whereas the ideal ratio is 1x. This may be attributed to limited income from individual donations (9% of total income)
  • VKM received donations from FHI, a non-government funding agency (NGFA) for its AIDS prevention for a period of five years from FY05 to FY10. From FY11 the project was handed over to MDACS. This has resulted in decrease in funds from Rs5.2mn FY10 to Rs2.2 mn in FY11 and 2.3mn in FY12
  • VKM has tie up with Sai Bhajan Sanskrutik Mandal which provides sponsorship to the students from class I to X.  It also has tie ups with Guruji Foundation, Kothari Foundation and Sanjeevani Trust to provide sponsorship for higher education
  • The free library is funded by Director of Libraries, a government entity


  1. Major Challenges:
  • High staff attrition thereby affecting the quality of services provided
  • Lack of professional expertise and support to reach out to masses and raise funds
  • Shortage of funds for starting a College of Social Work and an Old age home in Sindhudurg district


  1. Governance & Reporting Standards:

There is transparency and accountability in the functioning of the organization as almost all the projects are in collaboration with MDACS, FHI, NACO and Times of India. VKM is also listed with Credibility Alliance.


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