Abhivyakti Media for Development (AMD)
SECTOR: Education
SUB SECTOR: Learning Aids
UN Sustainable Development Goal:
Goal 16: Peace, Justice and Strong Institutions
% Spent on beneficiaries
Financial Score:
Age: 35 Years
Tax Benefit: 50%
Foreign donations:
Location(s): Maharashtra
Issues Addressed:
Enhancing media and communication resources of NGOs and grassroots communities strengthen citizenship, local governance and social justice.
Supported by:
Work in progress.
Key Trustees:
Dr. Sanjay Savale, President Mr. Sadanand Pendse, Vice President
Ms. Anita Borkar, General Secretary Mr. Anurag Kenge, Treasurer
Ms. Nandini Narula, Member Dr. Minal Mahagaokar, Member
Ms. Rewati Bhagwat, Member
Sector Comparison:
Beneficiary Spend:
Average: 82.9% Highest: 100.0% Lowest: 38.0%
Average: Rs4 cr Highest: Rs75 cr Lowest: Rs1 lac
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Enhancing media and communication resources for rural communities.
  • Crisis: In the media context, as conventional media has tended to be modern but not necessarily socially transformative. It has still ignored certain values like having a secular outlook, sensitivity to gender, caste, religion and racial oppression, commitment towards a plural media environment, and egalitarian and transformative approaches.
  • Programs: Abhivyakti was established on the basis of the same values mentioned above. The NGO's programs include: a) Community Video & Radio was initiated to equip the communities with the know how of digital story-telling and creating an enabling environment which fostered creation of video stories from the people themselves and also to set up community radio stations to allow civic engagement on issues of development and social change. b) Abhivyakti organizes co-learning workshops on a variety of issues related to communication skills, media skills, team building, and tailor-made training suited to the needs of grassroots organisations and groups. c) We have started advocating for the rights of marginalized communities using different media and communication technology. Our approach is through a decentralized network of exchanges that mobilize and circulate praxis of marginalized communities. d) We provide financial and administrative services that strengthen the capacities of the organisations and enhance their effectiveness.
  • Outcome: The communities we work with could harness the power of community video to advocate their issues and grievances like the citizens of Kharwal village in Nashik successfully reopened a school in their village and started monitoring the quality of food grains at the local ration shop. We brought out 2 new publications, an annual Marathi magazine-compendium on media strategies, and a collection of change stories based on the power of community video.
1 cr
1 cr
Source : Audit Report 2021
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