Sita Devi Foundation
SECTOR: Livelihood
SUB SECTOR: Financial Inclusion
UN Sustainable Development Goal:
Goal 8: Decent Work and Economic Growth
% Spent on beneficiaries
Financial Score:
Age: 19 Years
Tax Benefit: 50%
Foreign donations:
Location(s): Work in progress.
Issues Addressed:
Work in progress.
Supported by:
Work in progress.
Key Trustees:
Mr. Rajendra S. Vidaya, Founder
Ms. Pratima Bhatnagar, Trustee
Ms. Rakhi Singh Vidaya, Trustee
Dr. K. G. Bhatnagar, Trustee
Mr. Sanjiv Kumar Mishra, Trustee
Sector Comparison:
Beneficiary Spend:
Average: 81.3% Highest: 99.3% Lowest: 9.5%
Average: Rs2 cr Highest: Rs39 cr Lowest: Rs1 lac
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Sita Devi Foundation (SDF) was registered as a Public Charitable Trust in 2002 in Delhi. SDF was formed by a group of experienced professionals from the field of engineering, social sector and academics who wanted to work with financial inclusion & urban livelihood promotion as a potential tool for poverty alleviation for the urban poor.

SDF aims to provide financial inclusion, integrated urban livelihood support and services to the economically active poor, ranging from financial literacy and knowledge, capacity building, providing short-term affordable loans which are easy to repay, micro-insurance and remittance services to enable them to lead a better life.

Their vision is to create new horizons and economic opportunities for the poor and most vulnerable to enable them to reduce vulnerability by providing integrated livelihood support & services.

SDF current programme is as follows:

  • Financial Literacy and Knowledge Camp for the Urban Poor: SDF conducts workshops to increase awareness of financial education amongst the selected target group. Topics covered include money, budgeting, life cycle needs, debt management and others.

The outcomes of their Financial Inclusion Programme were as follows:

  • Increase in average monthly income and savings of borrowers as a result of the proposed assistance.
  • Increase in monthly income of beneficiary by 20% per month with some extra surplus in their hand which they save for their better future and emergencies.
  • The poor were empowered to become self-reliant.
  • Helping build a better life amongst attendees.
  • Community strengthening.
  • Promotion of livelihood & entrepreneurial skills.
14 lac
13 lac
Source : Audit Report 2016