The CounterMedia Trust (PARI)
Comprehensive Empowerment Estd: 2011
Used for Beneficiaries: 94%
Address : 27/43 Sagar Sangam, Bandra Reclamation, Bandra West, Mumbai 400050. Maharashtra
Email :
Web-site :
Telephone : +91 9821007241
Donor Contact : Ms. Zahra Latif / 9821007241 /
Rs, Y/E March 31
Income & Expenditure Statement201520162017
Income From
Government Sources000
Institutional Sources000
Foreign Sources000
Other Income0670
Total Income (A)1,233,8981,079,8105,806,565
Expenses For
Direct Programme Activities833,856733,6001,040,000
Programme Staff Cost002,434,323
Travel Expenses000
Direct Programme Expenses833,856733,6003,474,323
Fund Raising Expenses000
General Staff Cost000
Overhead Expenses315,332319,156191,180
Other Expenses/Transfer000
Total Expenditure (B)1,149,1881,052,7563,703,663
Surplus / (Deficit) (A-B)84,71027,0542,102,902
Balance Sheet201520162017
Fixed Assets0049,540
Current Assets (excl. Cash)80,00010,00023,250
Cash/Bank 388,8601,059,6643,083,107
Accumulated Deficits000
Total Assets468,8601,069,6643,155,897
Corpus / Share Capital1,000501,000501,000
General Funds98,035125,0892,227,991
Earmarked Funds000
Current Liabilities170,500244,250227,581
Total Liabilities468,8601,069,6643,155,897
Other Details201520162017
Direct Beneficiaries (Nos)N.A.N.A.N.A.
Indirect Beneficiaries (Nos)N.A.N.A.N.A.
Cost Per Direct Beneficiary (Rs)N.A.N.A.N.A.
Number of StaffN.A.45
Highest Salary (Rs p.a.)N.A.960,000960,000
Lowest Salary (Rs p.a.)N.A.300,000360,000
Regd. under : The Indian Trust Act, 1882
Auditor : P.R. Gandhi & Co. LLP
Bankers : HDFC

Donor tax benefits : 80G 50%
Eligible for foreign donations : No

Trustees/Directors/Managing Committee:
Mr. P. Sainath, Founder & Trustee
Ms. Namita Waikar, Trustee
Ms. Soniya Gill, Trustee
Mr. Siddharth Adelkar, Trustee
Mr. Biraj Patnaik, Trsutee
Ms. Shalini Singh, Trustee

Source : Audit Report 2017

NGO Profile :
People's Archive of Rural India (PARI) is a digital journalism platform in India. Founded by veteran journalist Palagummi Sainath, PARI is a volunteer-run rural journalism platform that specializes in covering rural labour and the working lives of Indians through its network of reporters, professional filmmakers, film editors, photographers, documentary filmmakers and journalists (television, online and print).

PARI is both a living journal and an archive. It generates and hosts reporting on the countryside that is current and contemporary, while also creating a database of already published stories, reports, videos and audios from various sources. PARI is a multi-lingual platform that has content in up to ten Indian languages, including English, which is translated and reviewed by volunteers. PARI, as an online photojournalism interface, showcases the occupational, linguistic and anthropological diversity in India. All of PARI’s own content comes under the Creative Commons. Public access to PARI is free and the site is run by The CounterMedia Trust. Anyone can contribute to PARI through writing, shooting and recording videos on the everyday lives of everyday people.

Much of what makes the countryside unique could be gone in 20-30 years. We are losing worlds and voices within rural India of which future generations will know little or nothing. There is one place future generations the world over, including Indians, will visit more and more: the Internet. PARI aims to use the internet as a medium to build – as a public resource – a living, breathing journal and an archive aimed at recording people’s lives. Many worlds, one website. More voices and distinct languages than have ever met on one site.

PARI is trying to create subtitling in multiple Indian languages for each documentary they generate. The site's AudioZone will, over time, hold thousands of clips – conversations, songs, poetry – in every Indian language that they can record. PARI aims to help create informative and lively resources for students, teachers, schools, colleges and universities. As broadband access grows, it should mean lower costs for many students, as PARI is a free-access-to-public site. PARI is also building a Resources section, where they aim to put up reports related to rural India from organizations such as the Planning Commission (now NITI Aayog), the United Nations, etc.