Ashadeep (Rajasthan)
SECTOR: Environment
SUB SECTOR: Sapling/Tree Plantation
UN Sustainable Development Goal:
Goal 13: Climate Action
% Spent on beneficiaries
Financial Score:
Age: 12 Years
Tax Benefit: 50%
Foreign donations:
Location(s): Work in progress.
Issues Addressed:
Work in progress.
Supported by:
Work in progress.
Key Trustees:
Mr. Devender Mittal, President
Mr. Vinod Goyal, Secretary
Ms. Bagwati Prasad Sarwas, Treasurer
Dr. Jitender Mittal, Member
Mr. Din Dayal Gupta, Member
Mr. Jaidev Gupta, Member
Sector Comparison:
Beneficiary Spend:
Average: 80.9% Highest: 99.4% Lowest: 51.1%
Average: Rs3 cr Highest: Rs36 cr Lowest: Rs2 lac
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Ashadeep is a non-governmental organization working in the area of environment protection. It is quite involved and committed to organizing plantation drives to improve environmental conditions and tackle global warming. Devender Mittal, founder of Ashadeep, has been closely involved in environment protection services since a long time. Ashadeep currently works in Rajasthan.

Their activities include:

  • Plantation Programs: Ashadeep conducts plantation programs to make the local population aware of the importance of protecting the environment and address issues of global warming. They started the ‘Green City Clean City’ campaign in Sri Ganganagar, Rajasthan and the aim is to scale it up to the entire state of Rajasthan, which is the biggest desert in India. Ashadeep is committed to purchasing plants and planting them in the targeted areas, so as to improve the environmental and climatic conditions. They also distribute free seeds for encouraging people to plant trees. They check the city roads periodically and the damaged plants are replaced on a regular basis. They plant around 3,000 to 4,000 plants annually. The success ratio of plant growth is more than 87%. Ashadeep has complete infrastructure required for implementing this program like gardeners, water tankers, and other equipment for planting, cleaning etc. They currently have 120 garbage trolleys for cleaning up roads and for maintenance of hygiene and cleanliness.  The upkeep and maintenance of plants and trees is also undertaken by them.
  • Awareness Programs: Plantation awareness programs are conducted on special occasions like World Environment Day, Gandhi Jayanti and New Years’. In the awareness programs, they mention about the adverse effects of using polythene bags on the environment, and strongly discourage its usage. They advocate proper and effective usage of water so as to prevent its wastage.
  • Other Activities: Ashadeep distributes warm clothes during winter to poor school children and supports children to take part in national level competitions. They also conduct programs to rehabilitate prisoners in the local district jail so as to enable them to lead better lives in the future. 
2 lac
2 lac
Source : Audit Report 2015
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