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Child Rights and You (CRY) focusses on the root causes of the deprivation in the children's lives, whether its gender, caste, livelihoods, displacement or geographies.CRY's role is that of an enabler between development organisations working for child rights at the grassroots level and supporters and donors who come together for child rights. CRY believes in looking at children's issues in their entirety, rather than through focus areas like education, health, child labour, child abuse and, foeticide/infanticide. Lastly, they mobilise each community to find long-term solutions to these problems by advocating relevant laws and policies that guarantee implementation of their rights.

CRY is also part of the National Alliance for the Fundamental Right to quality Education and Equity (NAFRE) which was set up in association with other NGO partners like Pratham, UNICEF, Yuva and others.

CRY partners with development organisations in the following ways:

• Grant making: CRY prioritises grant-making on the basis of district-level analysis of child rights indicators.
• Capacity building: In the areas of child rights, accountability, organisation building, policy analysis and advocacy.
• Community mobilisation: CRY and their partner organisations work together to collect authentic data on infant and child mortality, nutrition, enrollment and other data related to children, create workable models to achieve universal access to primary and elementary education, healthcare, livelihoods and governance, generate nationwide support from all segments of society for policy changes and work for grassroots community mobilisation.
• Network and Alliance building: CRY interfaces with local government and other power structures and fosters alliances with state, regional and other issue groups. They also provide a platform for partners to meet, share and learn from each other’s experiences.
• Influencing child-friendly policies: They work to influence child-friendly government policies through direct interface with ministries, legislators, alliances and other networks.
• Resource Organisations: Resource organisations work towards building the capacities of CRY's other development partners as well as non-CRY supported initiatives. 
• Nodal Agencies: CRY helps set up nodal agencies that function as a mini-CRY, organisations that offer both financial and non-financial inputs to smaller initiatives in the same geographical region.