SECTOR: Livelihood
SUB SECTOR: Community Development
% Spent on beneficiaries
Financial Score:
Age: 24 Years
Tax Benefit: 50%
Foreign donations:
Location(s): 22 States
Issues Addressed:
Rural development: water, agriculture, infrastructure, education, livelihood; Addressing menstrual hygiene and awareness; Reducing drop out rates in school
Supported by:
Tom Shoes Inc; Flipkart; Hilton; IQOR India Services; MM Lal foundation
Key Trustees:
Anshu Gupta; Meenakshi Gupta; Ajay K. Sharma; Keshav Chaturvedi; Mridula Murgai; Saloni Malhotra
Recognition: Ramon Magsaysay Award 2015 to Mr Anshu Gupta, Founder of Goonj; India NGO of the Year award in 2008 by Resource Alliance
Sector Comparison:
Beneficiary Spend:
Average: 81.3% Highest: 99.3% Lowest: 9.5%
Average: Rs2 cr Highest: Rs39 cr Lowest: Rs1 lac
How much to donate
  • Donate ₹2,000/- or more to Rahat - COVID-19 Relief Program run by the NGO
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From Urban discard to Rural dignity
  • The Flagship program, Cloth For Work uses urban material to solve some difficult rural issues to make a difference in the lives of people across India. In FY16, Goonj facilitated 2,315 development activities where communities across 1,140 villages worked on various rural development issues like water, sanitation, agriculture, infrastructure etc. with their own wisdom and resources, and in turn received 3,000 tons of material as their reward.
  • India accounts for 27% of the world's cervical cancer deaths (72,000 women die every year), twice the world average, due to lack of basic menstrual hygiene. Not Just a Piece of Cloth (NJPC) program addresses the basic need of clothing for the biological cycle of menstruation for women in rural areas and villages.
  • The School to School program focuses on using discarded but usable school materials from cities to remote and resource starved village schools as an incentive to bring children to attend school. In FY16, Goonj provided school kits to children across 14 states and shoes to 828 villages in India.
  • Goonj also undertakes disaster relief and rehabilitation work.
36 cr
35 cr
Source : Audit Report 2020
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