SECTOR: Livelihood
SUB SECTOR: Community Development
% Spent on beneficiaries
Financial Score:
Age: 19 Years
Tax Benefit: 50%
Foreign donations:
Location(s): 22 States
Issues Addressed:
Using underutilized excess of urban areas in rural areas as a means of social change; Addressing menstrual hygiene and awareness; Reducing drop out rates in school
Supported by:
Ashoka Fellows; Indian Army; Johnson & Johnson; Tom Shoes Inc; Fuel a Dream; Whirlpool; Ek Disha; Give2Asia
Key Trustees:
Anshu Gupta; Meenakshi Gupta; Ajay K. Sharma; Keshav Chaturvedi; Mridula Murgai; Saloni Malhotra
Sector Comparison:
Beneficiary Spend:
Average: 81.3% Highest: 99.3% Lowest: 9.5%
Average: Rs2 cr Highest: Rs39 cr Lowest: Rs1 lac
How much to donate
  • Rs2,000 as general donation
  • Rs5,000 as general donation
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From Urban discard to Rural dignity
  • Their Flagship program Cloth for Work (CFW) has used urban material to solve some difficult rural issues to make a difference in the lives of people across India. In FY16, under the CFW initiative, Goonj completed 2,315 development activities where communities across 1,140 villages worked on their own issues, with their own wisdom and resources, and then received 3,000 tons of material as their reward.
  • India accounts for 27% of the world's cervical cancer deaths (72,000 women die every year), twice the world average, due to lack of basic menstrual hygiene. Goonj's Not Just a Piece of Cloth (NJPC) program addresses the basic needs of clothing and sanitary pads in rural areas and villages. It seeks to build awareness and break the culture of shame and silence on this issue across India. In FY16, NJPC distributed 4,36,000 MY Pads to adolescent girls and women.
  • The School to School (S2S) program focuses on using discarded but usable school materials from cities to remote and resource starved village schools as an incentive to bring children to attend school. In FY16, Goonj provided 7,600 school kits to children in 415 institutions, including schools, Aanganwadis and basic setups across 325 villages in 14 states. In FY16, Goonj provided 337,711 shoes to people in 828 villages, in partnership with TOMS, a California based market leader in shoes.
  • For more than a decade, Goonj has been identified with disaster relief and rehabilitation work across India. In FY16, it undertook major relief efforts in flood-affected Tamil Badu and Andhra Pradesh and in cyclone affected Bihar. It reached more than 35,000 families and distributed more than 600 tons of materials.
17 cr
14 cr
Source : Audit Report 2016

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