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Yuva Urban Initiatives (YUI) primary focus is to support children, women, the unorganised sector and youth in Mumbai and surrounding suburban areas. YUI's mission is to create cities that are just, equitable, sustainable, and to make cities a better place to live in for the poor by enabling their access to human rights. YUI has partnerships with CHILDLINE India Foundation and The Bombay Community Public Trust.

YUI addresses quality of living conditions for street and slum dwellers in Mumbai and the surrounding region. The NGO achieves its aims through:

CHILDLINE 1098: YUI manages Childline India’s helpline number in parts of Western and Central Mumbai. This is a helpline number for children who are forced to work or are in trouble. The organization conducts activities such as street plays, puppet shows and exhibitions for those living on the streets to ensure that all children in need of care and protection are aware of and have access to Childline services.

Child Learning Centre: The organization established Child learning centres in various communities to provide informal education to children between the age group of 3 – 14. A few child learning centres are operated at the work sites of migrant labourers such as brick kiln workers so as to ensure that children who accompany their parents to work places are not deprived of education.

Support to the Urban Poor:  One of the main objectives of YUI is to ensure that the poor receive the entitlements offered to them by the government. Basic Service Facilitation Centres have been established at various locations in Mumbai as well as Navi Mumbai to assist the poor in getting access to important government documents such as PAN cards, ration cards, Aadhaar cards, voter ID cards, and various government welfare schemes. These centres also conduct medical camps and awareness programs in communities to disseminate information on the Public Distribution System, women’s schemes, Rajiv Gandhi Jivandayi Yojana and the Janashree Bima Yojana.