Movement for Alternatives and Youth Awareness (MAYA)
SECTOR: Livelihood
SUB SECTOR: Vocational Training
UN Sustainable Development Goal:
Goal 3: Good Health and Well Being
Goal 4: Quality Education
Goal 6: Clean Water and Sanitation
% Spent on beneficiaries
Financial Score:
Age: 29 Years
Tax Benefit: 50%
Foreign donations:
Location(s): Work in progress.
Issues Addressed:
Work in progress.
Supported by:
Work in progress.
Key Trustees:
Mr. Rajen Joshua, President Mr. M. Krishnan, Treasurer
Mr. Alex Rodrigues, Finance Manager Mr. Solomon J.P., Secretary
Mr. Badrinath, Member Ms. Rekha Ramesh, Member
Dr. T. Vasudev, Member Mr. Anto Vincent, Member
Sector Comparison:
Beneficiary Spend:
Average: 81.3% Highest: 99.3% Lowest: 9.5%
Average: Rs2 cr Highest: Rs39 cr Lowest: Rs1 lac
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Movement for Alternatives and Youth Awareness (MAYA) largely works in the Health, Education & Livelihood sectors.

Activities in FY14:

1) Health: The MAYA Health project has been focussed on furthering a ‘preventive’ approach to healthcare, especially in the rural and lower socio economic sections in India. The project looks at creating a new channel of dedicated, trained, technology-enabled healthcare micro-entrepreneurs called Health Navigators, who will act as the last mile connect between the healthcare eco-system and the community. Currently in Channapatna, the programme has started with six Health Navigators and four more have been identified. The plan is to work in Kollegal, where 10 Health Navigators have been identified. MAYA’s future plans are to support the Health Navigators to deliver quality products & services; scale up the projects to new locations; co-ordinate with the Health Department at the State & District level.

2) Training programmes: In association with Accenture, 16,079 people from the unorganized sector in semi-urban & rural areas were trained in various trades like Beauty Hair Care, Carpentry, Civil Work, Masonry, Electrical, Fork Lifting, Refrigeration & Air-conditioning, Carpentry, Tailoring, Tiling and Welding. In Pune, training was given to 1,404 people across areas like Electrical, Retail Sales, Spoken English and BPO work. 241 people were trained at the Sanswadi centre across various areas like Beauty and Hair Care, Electrical, Retail Sales, Spoken English and Tailoring.

3) Education: The focus has been mainly to strengthen the standing committees at both the Gram Panchayat and Taluka level as they are responsible for education. Processes were also organised to strengthen the capabilities of these government officials. Around 294 officials benefitted from this drive. The Kalikayatna initiative has been implemented in five districts (Bijapur, Bellary, Chitradurga, Ramnagara and Yadgiri). This learning initiative supports the development of capabilities in children belonging to primary schools (first to fifth standards).

3 cr
4 cr
Source : Audit Report 2015