Snapshot
Professional Assistance For Development Action (PRADAN)
SECTOR:
Comprehensive Empowerment
% Spent on beneficiaries
94%
Financial Score:
Age: 34 Years
Tax Benefit: 50%
Foreign donations:
Location(s): Work in progress.
Issues Addressed:
Work in progress.
Supported by:
Work in progress.
Key Trustees:
Ms. Anshu Vaish, Chairperson
Ms. Sushma Iyenger, Vice-Chairperson
Mr. D. Narendranath, Member-Secretary
Mr. Pramath Raj Sinha, Member
Ms. Mirai Chatterjee, Member
Mr. Biswajit Sen, Member
Sector Comparison:
Beneficiary Spend:
Average: 85.3% Highest: 99.0% Lowest: 64.3%
Income:
Average: Rs35 cr Highest: Rs122 cr Lowest: Rs2 cr
How much to donate
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Professional Assistance for Development Action (PRADAN) works to reduce poverty; changing lives and creating choices for the poorest communities in rural India. It was pioneered by a group of young professionals led by Vijay Mahajan and Deep Joshi, who has won the prestigious Magsaysay award for his pioneering contributions to social change.

The organisation is inspired by the belief that well-educated people, with empathy towards the poor, must work directly with them at the grassroots to alleviate mass poverty in rural India. They realise that the critical gap in creating change is the absence of capable people, not material resources. PRADAN professionals work with over 482,157 families in 6,780 villages across 7 of the poorest states in India. Donations to PRADAN result in increased prosperity (Rs11 for every Rs1 investment) for poor communities

Main areas of activities are:

  • Women Empowerment: PRADAN’s primary focus is organizing women collectives and Self Help Groups as they provide strength to deal with inequities in society. Their intervention with these collectives is around gender justice, citizenship engagement with governance structures and public systems and negotiating with the external world like markets. In FY16 108,000 women were mobilized to form 9,025 SHGs.
  • Create sustainable livelihoods: PRADAN works with marginalized communities to create food security and works in areas of agriculture, horticulture, forest based livelihoods, livestock and micro-enterprises. These include development of land, creation of irrigation systems, establishing multiple cropping systems, livestock-based livelihoods, micro-enterprises, access to fair market and credit, ownership of land and alternate employment opportunities like broiler farming, goat rearing, tasar rearing, lac cultivation, mulberry sericulture and fish rearing.
  • Rebuild local Governance and service institutions for citizens especially women: PRADAN works with collectives to strengthen governance and institutions to demand and support, creation and availability of basic services like road, health, education, water, hygiene and sanitation. Women’s engagement in electoral process, being members in standing committees, challenging retrogressive social norms and joint preparation of citizen reports with PRI are some focus areas.
  • Create enabling environment in the grassroots: PRADAN also works towards influencing State apparatus for pro-poor action, recommending pro-poor policies, legislations which create space for women, collectives, CBO, marginalized, attracting private players and philanthropists to contribute to rural communities, creating an environment conducive for partnership between stakeholders and forming coalition between various communities to create a larger eco system and larger social impact.
Income
Rs
79 cr
Expense
Rs
78 cr
Source : Audit Report 2016

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