Dignity Foundation
SECTOR: Elderly
SUB SECTOR: Care & Services
% Spent on beneficiaries
Financial Score:
Age: 21 Years
Tax Benefit: 50%
Foreign donations:
Location(s): Work in progress.
Issues Addressed:
Work in progress.
Supported by:
Work in progress.
Key Trustees:
Dr. Sheilu Sreenivasan, Mg Trustee/Founder Mr. Gopal Srinivasan, Secretary
Mr. Nagesh Alai, Trustee Mr. Arun Kumar Saha, Trustee
Mr. Sanjay Asher, Trustee Mr. Vinaya Mehrotra, Trustee
Mr. Ujwal Thakar, Trustee
Sector Comparison:
Beneficiary Spend:
Average: 73.2% Highest: 98.4% Lowest: 40.0%
Average: Rs5 cr Highest: Rs80 cr Lowest: Rs2 lac
How much to donate
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Dignity Foundation (DF) was set up to help senior citizens deal with their insecurities and loneliness and bring joy to their lives. With 100 million senior citizens in India (324 million by 2050) of which 65% are dependent on others for their day-to-day maintenance, DF has their work cut out. Their Head Office is in Mumbai with chapters in Pune, Kolkata, Chennai and Bengaluru.

Some of their programmes are as follows:

• Helpline Programme:  Dignity Foundation has been running this Helpline since 1995 to empower elders to reach out for assistance against abuse. The programme handles around 950-1,000 calls per month on average.
• Membership Programme:  The key elements of this programme are Dignity Dialogue Magazine, Loneliness Mitigation Centres (also called ‘Chai Masti Centres’ and used by 1,000 seniors daily),  Special Events, Volunteering Opportunities and Health Insurance.
• Dementia Day Care Programme: Dementia is a progressive brain dysfunction that affects memory and ability to perform everyday activities. Alzheimer's disease is the most common type of dementia. The aim of the centres (Mumbai & Chennai) is to provide a stimulating and conducive environment where the members can maintain practical and social skills and enhance their self-reliance. 
• The Ration Programme: Dignity Foundation supports indigent senior citizens by providing a months worth of ration to  very poor senior citizens who cannot fend for themselves. DF also reaches out to slum localities in Mumbai through the Dignity on Wheels outreach programme.
• Dignity Lifestyle Retirement Township: It is located 90km from Mumbai at Neral and offers a secure environment for senior citizens.
• Events: Dignity Foundation conducts large scale events exclusively for senior citizens several times a year of which some popular ones are: Dignity Retirement India Expo, Companionship Carnival, Dignity Dialogue Anniversary and World Elders Day.

3 cr
3 cr
Source : Audit Report 2014