Breakthrough Trust
SUB SECTOR: Awareness & Advocacy
% Spent on beneficiaries
Financial Score:
Age: 20 Years
Tax Benefit: 50%
Foreign donations:
Location(s): Work in progress.
Issues Addressed:
Work in progress.
Supported by:
Work in progress.
Key Trustees:
Ms. Neelam Deo, Board Member Ms. Bishakha Datta, Board Member
Ms. Sangita Jindal, Board Member Ms. Benu Kumar, Secretary
Ms. Sunita Dhar, Board Member Mr. Sanjeev Duggal, Treasurer
Mr. Sandeep Khosla, Board Member Ms. Jael Silliman, Board Member
Ms. Mallika Dutt, Board Member Ms. Priya Paul, Board Member
Mr. Santosh Desai, Board Member
Sector Comparison:
Beneficiary Spend:
Average: 83.5% Highest: 98.7% Lowest: 52.8%
Average: Rs2 cr Highest: Rs10 cr Lowest: Rs1 lac
How much to donate
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Breakthrough Trust (Breakthrough) is an international organisation whose mission is to make violence against women and girls unacceptable. Their India chapter was registered in New Delhi in 1999. They train people to become advocates for women`s rights and safety across India. Nearly 100,000 youth leaders along with police officers, government staff, community workers and others have been trained.

Their activities include:

  • Ring the Bell Campaign: Breakthrough put the power to challenge domestic violence in the hands of millions since 2008 through their world-renowned ‘Bell Bajao’ (Ring the Bell) campaign, which went global in 2013. In India, Bell Bajao reached 13 million in 2014. It engaged and united youth, government, media producers, and more with its multi-platform, multi-stakeholder approach to action and transformation. It brought domestic violence out from behind closed doors, reaching millions with cultural tools like village-based street theatre, community radio, television ads, vigils & protests, and social and news media.
  • Preventing Early Marriage: Breakthrough mobilized the corporate, entertainment, urban, and online global community to support girls through its international #SelfiesforSchool campaign. Through Vodafone Foundation’s commitment to support the education of 10 girls for every ‘selfie’ shared, 58,000 girls were sent to schools in FY15. They reached out to more than 2.5 lakh people in Delhi, Mumbai and Bangalore generating more than 7,000 selfies. Additionally, their participatory theatre presentations, workshops and trainings reach out to parents and youth in the communities.
  • Standing up to Sexual Harassment: Breakthrough helped more than 7 lakh people identify and respond to sexual harassment through its #askingforit multimedia campaign. In FY15, they trained more than 100 students to take action against sexual harassment and stand for girls’ freedom. They raised the visibility of the women’s helpline number by displaying it on 350 buses in Kanpur, expanded awareness and action around harassment, and increased social and legal support for survivors through media campaigns in partnership with the government.
  • Ending Gender-biased Sex-Selection (GBSS): Breakthrough works with families and communities in Haryana, one of the states with the worst ratios of girls to boys to make GBSS unacceptable. In addition to interactive theatre and long-term leadership trainings, they partnered with the Ministry of Women and Child Development and the National Mission for the Empowerment of Women. The United Nations Population Fund supported and adopted Breakthrough’s message design and protocols for challenging son preference.
10 cr
9 cr
Source : Audit Report 2015