Helplines that act as lifelines!

A helpline can do what a caped crusader can’t. NGOs are now making their services available on phones and online as well. Thanks to technology, you can now get vital psychological support and counselling on the phone and via email. These organisations run reputed helplines and will attend to any queries in their areas of expertise. Do spread the word to as many people as you can. Access to helplines like these can save lives!

  • 1098: 1098 is arguably India’s most famous helpline. Childline India Foundation (CHILDLINE) runs this helpline that helps children in distress. You can call the toll-free CHILDLINE number to report news of a child being harassed or in trouble, or share the number with children or adolescents with access to phones. CHILDLINE has reunited runaway children with their parents, rescued child labourers, prevented child marriage and provided a sympathetic ear to children’s problems. With more than 4 million calls fielded a year, the organisation has provided a valuable service for children in need.

Helpline No: 1098 | Timings: 24 hrs a day, 7 days a week

  • Yuva Maitri: A young woman in an abusive relationship may not know whether to speak up or not. A college graduate facing crippling debt may not be motivated enough to look for a job. A timely helping hand can go a long way in helping young people reconsider important life decisions. Men Against Violence and Abuse (MAVA) is India’s first organisation to work in the area of masculinities, challenging patriarchy and notions of gender. Their YUVA MAITRI helpline is targeted at adolescents and young people, and counsels them on matters related to relationships, violence and sexuality.

Helpline No: 022 – 2682 6062 | Timings: 10 am – 6 pm, seven days a week

  • iCall Counselling*: A policeman who turned his gun on his peers, and then himself. Three athletes in Kerala who took their own lives citing pressure from their seniors. The papers are full of news about people who succumb to the stress and pressures of their lives. Sadly, many of these situations can be changed with a little intervention. The iCall Counselling helpline has been set up to provide relief to those undergoing mental stress or depression and feeling a sense of hopelessness in their lives. The helpline is an initiative by the Mariwala Foundation in association with the Tata Institute of Social Sciences (TISS).

Helpline: 022 – 25563291 | Timings: 10 am to 10 pm, Monday to Saturday

Email ID:

  • Helplines for Senior Citizens: Life as an elderly person is not always a time spent sitting back and reflecting on the years gone by. Many old people in India face neglect, harassment or abuse at the hands of their own children or relatives. Loneliness and helplessness too are a part of their lives. Unable to provide for themselves, they struggle to find resources to survive on. NGOs like HelpAge India, Dignity Foundation and Agewell Foundation run helplines that the aged can call to request access to ration cards, food supplies, medical attention or just someone to talk to.

HelpAge India: 23 toll-free helplines across India; click here to view the state-wise number

Timings: 9:15 am – 5:15 pm on Mon-Fri | 10 am – 2 pm on Saturdays

Dignity Foundation: 5 helplines across India; click here to view the state-wise number

Agewell Foundation: 011 – 129836486, 011 29840484

*09.06.2015: iCall Counselling had erroneously been mentioned as iCareCounselling. The error has been rectified.

A piggy-bank no NGO should break!

Human beings are biased towards action. When we are approached by a hungry child or a request to leave our change in a charity box, we (naturally) assume that our contribution will make a difference to the beneficiary’s situation in life. When faced with uncertainty, we prefer to act with the belief that we made an impact.

This bias towards action happens with decisions related to financial investments, impulse purchases, food and even giving to charity! Most of us give one-off donations to NGOs and don’t reflect about it later. Yet most would be surprised to know how minimal the impact our money has had. More importantly, we do not release that if given strategically, the same sum could create a larger impact.

Donating to an organisation’s corpus fund is a great way to help an NGO sustain itself in the future. A corpus fund is like a permanent fund that an organisation cannot dip into except in emergencies. The corpus fund and the interest on it act as an internal source of funds, as opposed to grants or donations that are one-offs received by an organisation. Additionally, a corpus fund can be created out of internal accruals and surpluses as well.

A healthy corpus fund can be a good indicator of an organisation’s sustainability. In 2013, The Akshaya Patra FoundationThe Leprosy Mission Trust IndiaHelpAge IndiaSri Chaitanya Seva TrustISKCON Food Relief Foundation had the largest corpuses of all 550 NGOs on our site. These organisations are well known, have been running impactful programmes for at least five years, and have among the highest spend on programme expenses in the latest available year.

Large Corpus = Long Term Sustainability
NGO Age Corpus Int to Corpus to Investment Int to
(All data pertains to FY13)   Rs mn Tot Inc (%) Tot Liab (%) to Tot Assets (%) Cash + Inv (%)
Akshaya Patra Foundation, The 15 756 1 55 10 4.9
Leprosy Mission Trust, The 146 346 1 62 5 4.3
HelpAge India 37 339 2 55 68 2.8
Sri Chaitanya Mission Trust 17 339 25 98 28 10.3
ISKCON Food Relief Foundation 11 303 1 79 14 5.5

You would be surprised to know that a number of ‘known’ NGOs are living a hand-to-mouth existence, overly reliant on the goodness of strangers to continue the work they are doing. Dependency on external donors makes it difficult for them to plan their activities in advance. A day-to-day existence also makes it hard for an NGO to innovate or scale programmes to benefit more people. Would Akshaya Patra be able to feed 1.3 million children if they were trying to cut corners at every step? HelpAge India provided 1.23 million free treatments through their mobile vans in 2013, the kind of scale that requires large investments.

NGOs tend to run their programmes as per the funding they receive. However, programme funding only covers the expenses of running that particular time-bound programme. An organisation with a healthy corpus fund is able to prioritise spending. As an example, interest income earned from the corpus could be a guaranteed source to finance the annual rent paid by an education NGO for the space they use to educate their beneficiaries.

A corpus fund in a legitimate organisation can go a long way towards supporting beneficiaries and programmes. Therefore, if you’re considering donating to an organisation you like, we’d urge you to reserve a part of your donation for the organisation’s corpus fund. What’s more, you’ll know your money won’t be misused. Here’s why:

  • A corpus fund is strongly regulated: Under the Indian Income Tax Act, an NGO cannot transfer more than 15% of a year’s voluntary donations towards the corpus fund. At least 85% is to be used for programme expenses which ensures that an NGO doesn’t forego programme activities to build up its own corpus[1].
  • Donations to a corpus fund are regulated: A donor has to include an explicit, written statement specifying that the donation is for the purposes of the corpus fund.

Watch out for:

  • NGOs that have built up large corpus funds and high interest income without corresponding spends on programme expenses, staff costs, overhead expenses or earmarked funds over two or three years. A donor should explore why an NGO is building up a corpus when no charitable work is evident.


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