Our 2015 wishlist (it doesn’t hurt to hope!)

We’re in contact with over 500 non-profit organisations across the country and speak to individual and corporate donors to design custom services for them. Based on our interactions with them and everyone on the other side of the fence, we present our wishlist for 2015:

  • Technical solutions for NGOs: “The power of algorithm is extraordinary. It can make the society a better place”, said Narayan Murthy at a global hackathon tasked to create software solutions for NGOs. Software, programmes and apps have revolutionized the world this decade, and we see no reason why they can’t be brought to the NGO sector as well. There has been a start – NGOs like SNEHA have used software and handheld devices to collect data from surveys and monitor beneficiaries in programmes, while Operation ASHA uses a tablet-based e-Compliance system to track tuberculosis patients’ treatment.

What we’d like to see: NGOs embracing technology to reduce their own time, stress and labour costs. A number of software services ‘predicted’ or at least estimated the Ebola outbreak earlier this year. Google’s disaster relief app came in handy to many during the Kashmir floods. There are several other ways in which NGOs can use technology to save the world, and we hope that list grows longer next year.

  • Focus on underserved sectors: Philanthropic activity tends to follow the 80-20 rule: 80% of all donations go to 20% of sectors. A McKinsey study found that around 90% of donor contribution was concentrated in 10 sub-sectors out of 50[1]. Sub sectors seen as having a direct impact – like mid-day meal programmes, tend to attract the most funding. However, indirect needs like staff salaries or support for advocacy-based activities are less likely to be addressed. While it is difficult to measure impact in these intangible sectors, investing in human capital, organizational resources like a corpus fund are necessary as well.


What we’d like to see: We wish people would give to underserved sectors like the arts, governance and human rights. On a positive note, the McKinsey study indicated that donors support more complex work as their giving cycle reaches greater maturity. We hope to see the arts, animal welfare and governance benefit from this learning.


  • More support for volunteering programmes: One estimate states that Americans spend over 15 billion hours volunteering a year, at an average of 5 hours a month[2]. In India and elsewhere, NGOs find volunteers a valuable addition to their teams – V Care Foundation is entirely run by volunteers. Animal loving volunteers help In Defense of Animals rescue and rehabilitate animals. Volunteering and mentoring the underprivileged is encouraged by workplaces, with offices often giving employees flexible working hours to volunteer. Corporates in India too are increasingly spending time with NGOs. Amit Chandra of Bain Capital, for example, spends up to 35% of his time on philanthropy, while Sanjay Nayar of KKR India spends 10-15 days a year on philanthropic endeavours[3].

What we’d like to see: More interaction between the for-profit and not-for-profit sectors, and more support for volunteering programmes from corporates. The gains from such a relationship are immense, and are just waiting to be tapped.




[1] Mangaleswaran, Ramesh, Venkataraman, Ramya ‘Critical gaps across sectors with donor focus limited to a few, Designing philanthropy for Impact: Giving to the biggest gaps in India, October 2013, Pg 13


The biggest philanthropy trends of the year!


The Chinese are not known for it, Americans tend to splurge on it at year-end, and India has taken to it but is reticent about it. We’re talking about philanthropy, of course! Every nation has its own philanthropic identity. While Indians do give to charity, cultural norms have dictated that it be private and unknown to others. Norms like “the left hand should not know what the right is doing” dictated silence on sharing details with others.

The philanthropic sector in India is in the midst of a slow and inexorable churn. There’s been a shift towards discussing philanthropic activities in public, which is a trend we’re very happy about. We give you a bird’s eye view of the changes in the space, with our predictions for 2015!

  • Personality and philanthropy come together: The #ALS Ice Bucket Challenge is the best embodiment of individuals supporting charities through social media in addition to money. Crowdfunding for charities and payroll giving programmes are on the rise in India. Bill Gates’ Giving Pledge has found traction in India, and there’s a lot of soul searching on how to align personal values with charitable ones. Engaging with philanthropy has become more fun and more personalized, and could soon become a necessary expression of one’s identity.

We predict: Whether it’s the local Rice Bucket Challenge, running marathons for charity or Daan Utsav, giving back will become a bigger (and more enjoyable) part of our lives. With the CSR Bill coming into effect from this year, more companies will look for causes they can identify with and support.

  • Getting social: Media coverage through shows like Satyamev Jayate have played their part in institutionalizing discussions on showcasing social issues and encouraging people to engage with them. Social media platforms have made it easy for individuals to advocate about causes they care about and share information with their friend networks. In a nation known for sweeping issues under the carpet, these networks made it possible to openly discuss sensitive topics like child sexual abuse and suicide, publicly.

We predict: You can’t put this genie back in the bottle! Now that people are more aware of the issues around them, it should definitely increase sensitivity and motivate people to react to injustice.

  • Crossover leadership: Another trend we’re big supporters of! Several leaders from corporate India are rolling up their sleeves and putting considerable weight behind non-profit organisations. We’re not talking about CSR spends, which are mandatory, but voluntary commitments of time, money and expertise. Amit Chandra has not only committed 75% of his income to charity[1] but also mentors organisations and is a member of several NGO Boards. Rohini Nilekani has been involved with building two large nonprofits – Pratham Books and Arghyam over the last fifteen years. Azim Premji’s Foundation now impacts thousands of lives, and has settled itself for the long run.

We predict: Planned philanthropy will rise. Several of India’s richest have established their own mission-driven foundations. Others choose a sector they want to see impact in, and work towards set goals. Charity is about more than writing cheques out at times of disaster. When leaders of industry apply their considerable acumen to solving social issues, change is sure to follow.


[1] http://forbesindia.com/article/philanthropy-awards-2013/amit-chandra-brings-a-portfolio-approach-to-giving/36639/1

Continue reading The biggest philanthropy trends of the year!

The Forbes Crossover Shortlist 2014


  • Anshu Gupta, Founder-Director, Goonj..: Many a poor person must be glad that Anshu Gupta left journalism to begin Goonj.. Gupta was a student at the Indian Institute of Mass Communication[1] and a freelance journalist. An interview with a man who cremated dead bodies left a huge impact on Gupta, especially after hearing that the man’s daughter hugged dead bodies to keep herself warm in the cold winters[2]. This brought home the importance of clothes and poverty to Gupta. Goonj.., founded by Gupta and his wife runs several rural development programmes using clothes as an incentive. Goonj.. has been lauded for its work as a disaster relief organisation, and is setting up a unit to manufacture low-cost, cloth based sanitary pads for women.
  • Deval Sanghavi and Neera Nundy, Founders, Dasra: Former Morgan Stanley analysts Deval Sanghavi and Neera Nundy brought their considerable financial acumen to the world of NGOs. Their organisation Dasra provides NGOs with knowledge and funding to sustain their work by connecting them to High Net-Worth Individuals (HNI) wanting to support good work, As a young analyst, Sanghavi felt that he could bring the investing approach and rigour he learnt at work to help the NGO sector grow[3]. The two have never looked back, raising over 21 crores for a bevy of nonprofits[4] and providing over a 100 organisations with a much-required high quality executive education.
  • Kishore Kher, President and Trustee, Kherwadi Social Welfare Foundation: Kherwadi Social Welfare Foundation (Kherwadi) was founded by B.G. Kher, former Chief Minister of Maharashtra in 1928 and taken over by Kishore Kher in 1998. Kishore Kher, former Managing Director of an MNC and ex-IIM-A graduate, oversaw Kherwadi’s growth to the 18 states it currently operates in[5]. They empower 100,000 school dropouts a year, and run a widely-feted vocational training programme to give young people employability skills.
  • M.R. Madhavan, President, PRS Legislative Research: M.R. Madhavan’s reputation precedes him. He’s most commonly referred to as former Principal and Senior Strategist for the Asia Region at Bank of America, IIM-C alum or IIT-M graduate. These letters all define his work, and three new letters have been added to his considerable body of work. Madhavan is now co-founder and President of PRS Legislative Research, an organisation committed to improving governance in India by making the legislative process in India more transparent. PRS helps MPs, MLAs and citizenry both. They provide Members of Parliament (MPs) with highly-researched reports to help them debate in Parliament while also analyzing Bills introduced in Parliament and sharing it with citizens. PRS counts the Ford Foundation, Rakesh Jhunjhunwala and Rohini Nilekani as among their many supporters.
  • Ramji Raghavan, Chairman, Agastya International Foundation: “I hear and I forget. I see and I remember. I do and I understand.” Ramji Raghavan’s Agastya Foundation brings these Confucian principles to science learning in remote villages in India. The foundation is the brainchild of Ramji Raghavan, former financial advisor, broker and Vice President at Citibank[6]. Raghavan wanted to do something different, and stumbled upon the idea of propagating scientific education and curiosity in India’s unreached villages. The organisation runs mobile science vans, set up a Science Park, holds science fairs and helps children develop curiosity and a scientific spirit. In 2013, they were one of the Google Impact Challenge, winning $500,000 to set up motorbike science laboratories.