Corpus for Charity

At the global level, 17 Sustainable
Development Goals (SDGs) were adopted in September 2015 by 193 member states of
the United Nations to end poverty, protect the planet, fight inequality and
injustice, and ensure prosperity for all as part of a new sustainable
development agenda. India has played an integral role in the formation and
evolution of SDGs and is committed to its achievement. In fact, the progress at
a global level to achieve the SDGs largely depends on India since India’s
population is around 17% of the world population.

India needs to make large investments for achieving
the SDGs by 2030 and this may not be possible with government initiatives
alone. There is a need for a more collaborative approach
between the government, private sector, civil society and the citizens. In
fact, this is what Goal no. 17 is – Partnerships for the goals.

HelpYourNGO’s Response to SDGs:

University endowments and foundations
worldwide invest their corpus for long term capital appreciation. Eg. Harvard
University’s endowment has built a corpus of over $40 billion (2020), Bill
& Melinda Gates Foundation Trust endowment was $49.8 billion (2019).
Typically, the earnings / capital distributions from these endowments tend to
fund 30% to 50% of their annual operating budgets. Imagine if NGOs in India
could rely on a similar pool of capital to support the fantastic work they do!

The idea to create YourRedButton was born
out of our desire to create a steady stream of fund flows for credible NGOs
working towards the Sustainable Development Goals. We see how much time and
energy the smaller and mid-size NGOs spend on fundraising, and wanted a
solution that would enable them to focus on their work instead of worrying
about fundraising. SGP allows NGOs to focus on implementing the great work that
they do, rather than wasting their resources on fund raising – which they may
not even be good at. This can move our Nation a step closer to achieving the
SDGs by 2030.

YourRedButton allows you to
support vetted NGOs over 10 years with a single donation today.

Transaction flow:

The monies invested in YourRedButton are invested in SEBI approved mutual fund schemes. The NAV and the value of the corpus will rise or fall with the markets. Every year, 10% of the YourRedButton corpus value is redeemed and donated to the selected NGOs. HelpYourNGO shares donation receipts and 80G certificate with the donors to enable them to claim tax deduction.


HelpYourNGO liaises with the NGOs to ensure that the
reporting schedule is met which includes submission of periodic Program Reports
and Fund Utilization Statements. This is essential for effective monitoring and
evaluation of the funds contributed to the NGOs. Program Reports and Fund
Utilisation Statements are shared by HelpYourNGO every 6 months, for a
period of 10 years, for the donors to review. We charge a 5% fee on the
disbursements to cover part of our management expenses.

Donate via
and change lives with just a click! Your single
donation today
can support credible NGOs over 10 years.

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